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Is the epidemic dragging the bubble Mart's half -year performance Overseas markets to support half of the sky?

via:新浪科技     time:2022/7/18 20:01:32     readed:332

Financial Association July 18 (Editor Hu Jiarong) The bubble Mate (09992.HK), known as the first share of IP, recently announced that it is expected to increase in half a year of income by less than 30%, and the profit is not less than 30%, and it is profitable. The decrease is not higher than 35%.

注:公告Note: Announcement

Regarding the sharp fluctuations in the performance of Bubble Mart, the company explained that in the first half of 2022, due to non -resistant factors, the company followed the guidelines and requirements of various governments and suspended the operation of several offline stores and robotics stores in some areas. Compared with the same period last year, the epidemic was greatly affected in the first half of this year.

According to data from the 2021 financial report, Mart's main layout is in first -tier cities and new first -tier cities. Among them, there are 113 stores in first -tier cities and 84 new first -tier cities. The revenue of retail stores in the first -tier cities in Bubble Mart reaches 798 million yuan, far exceeding the new first -tier cities of 480 million yuan. From this, it is seen that offline stores have stopped operating, which has a great impact on the company's performance.

In addition to offline, the online sales channels of Bubble Mart have also been affected to some extent. The company's main sales platforms are mainly Tmall and JD. Huachuang Securities recently pointed out that in June, Matt sold for 220,000 pieces on the Tmall platform, with sales of 27 million yuan (35.3%from the same period last year); Yuan (increased by 12.5%compared to the same period last year), the securities firm pointed out that the current consumption confidence has not recovered+no explosive products have fallen sharply next to Tmall's sales, and the average price increase is difficult to block sales.

Domestic business short -term overseas business rapid expansion during the same period

Bubble Mart started to deploy overseas markets earlier. On September 5, 2020, the first overseas direct -operated store in Bubble Mart opened in Seoul, South Korea. After that, the company entered the company including South Korea, Japan, and the United States. , Canada, Britain, Singapore, 23 countries and regions.

For overseas markets, Bubble Mart is still confident. Vice President Mart and President of Bubble Mate International Business President Wende has said that in the next 10 years, international business will be the most important thing in Bubble Mate One of the points. However, while vigorously developing overseas business, it will also affect costs, and the gross profit margin of overseas business may be at a low position in the short term.

At the same time, Mart's management revealed that overseas market revenue is expected to be 2-3 times in 2021.

CITIC Securities pointed out that in the epidemic+consumption pressure environment, the bubble Mate is the dual attribute target of consumption & amp; content of the performance. The net profit after 22 years of adjustment was 1.359 billion, a year -on -year increase of 35.6%.

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