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Play the routine again? The iPhone 14 chip will have a new name: but the performance is basically unchanged

via:凤凰网     time:2022/8/2 13:01:53     readed:156

On August 2nd, according to Digimon SHRIMPAPPPLEPRO, Apple will enable new naming rules for the chip on the iPhone 14 series. Although the iPhone 14 general models will still use the "A16" chip, it is in actual performance. A15 is almost not much different.

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Picture from: Twitter user "shrimpapplePro"

I have to say that compared to other chip manufacturers, Apple's routine on "naming marketing" can be said to be more tricky and understand consumer needs. Just like the recent generation of Apple Watch, although it has not been too large in performance, it has not been too large in performance. The improvement, but these chips still have normal iteration "new names". In the latest news, Apple intends to continue this routine on the iPhone 14 series models, which means that the ordinary models of the iPhone 14 series still have the "A16" chip, while the iPhone 14 Pro and iPhone 14 Pro Max are The A16 Pro chip symbolizes the "high -end". However, no matter what the naming method, the performance is still unable to deceive people. As for the actual performance, it is still necessary to wait for the real machine to be measured.

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Picture from: Apple's official website

Of course, some people in the industry believe that Apple does not want to keep the iPhone 14 series consistently unified performance strategies, but the shortage of chip shortages is more severe than expected, so that the A15 chip of last year is used on the two ordinary versions of the iPhone 14. In fact, even the A15 chip is enough to cope with the current mainstream applications and mobile games in terms of performance, and Apple will increase the memory of 2GB on the iPhone 14 series to provide more powerful background residence capabilities. In terms of experience, you can still open a small gap with the iPhone 13 series. However, from the perspective of consumers, the iPhone 14 Pro with stronger performance and greater design changes seems to be more attractive.

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Picture from: Apple's official website

At present, Apple's autumn new product launch conference is basically determined to be held next month, and the iPhone 14 series has also invested mass production, and everything has been settled, but the only uncertain factors are pricing issues. Although it is reported that Apple wants to revoke the price increase strategy, the iPhone 14 will no longer provide a MINI model, which also indicates that the lowest starting price of the entire series will be at least 5999. What will consumers choose between the old models?

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