Reporter/Qin Siyue

On August 2, 2022 local time, according to the Spanish media "Marca" report, the FIFA game developer EA Sports will become a new title of La Liga from the 2023/2024 season. Essence

It is reported that EA SPORTS will pay about $ 30.5 million to the La Liga every year. This agreement will also cover the West League, e -sports La Liga and La Liga Youth Championship.

EA (Yigen) Company, full name Electronic Arts, was founded in the United States in 1982. It is a well -known multinational interactive entertainment software production and distribution company.

EA Sports was founded in 1991. It is a sub -brand of Yicheng's responsibility for manufacturing and developing sports video games.

Well -known games such as NBA Live, FIFA series, and Naska Motors are all game products developed by EA Sports. Among them, the FIFA series has the most eye -catching results, and there are currently more than 100 million sales.

However, in May this year, FIFA announced that it would terminate the cooperation with EA Sports for nearly 30 years. This means that the FIFA series developed by EA Sports will become out of print next year.

At the same time, EA Sports announced that after this year's "FIFA23", the "FIFA" series game will be renamed "EA Sports FC" for reorganization.

EA SPORTS said that the international football association is too high and the number of restrictions on game content is the main reason for the termination of the two parties to terminate cooperation.

As the most sold game owned by EA Sports, the FIFA series games have made EA Sports a lot of benefits.

In June of this year, EA announced its 2022 fiscal year. EA revenue in fiscal year in 2022, an increase of 26%year -on -year. Among them, the Ultimate Team product matrix of FIFA series games accounts for 29%of the company's total revenue.

The termination of cooperation between EA and FIFA means that in the future EA's football game, there will be no more content related to the World Cup. At the same time, it is reported that FIFA has cooperated with third -party studios and publishers to develop new game projects.

Under internal and external problems, EA Sports must find new content authorization for the game.

Outside of the World Cup, the most concerned football event is undoubtedly the five major leagues in Europe. Obviously, La Liga has become the first goal of EA Sports.

David Jackson, Vice President of EA Sports FC, said: "The new game we will launch will bring players to experience the experience of the FIFA series. As one of the best football leagues in the world, the La Liga is undoubtedly undoubted Our most ideal partner. This cooperation will also consolidate the central position of our two parties in football culture. "

Javier Tebas, President of La Liga, revealed that the cooperation did include the agreement in digital content.

In fact, while reaching cooperation with La Liga, EA Sports has been advancing with other European leagues and clubs.

On July 21, according to SportSpromedia, EA Sports is in contact with a number of European women's football clubs to join the women's football content into the game. On July 26, the Serie A giant Juventus announced that it would establish a partnership with EA Sports, and Juventus's visual elements will appear in the football game developed by EA Sports in the future.

According to a report from the digital asset platform HORIZM, the digital inventory activated by the five major league brands at present is less than 5%, which still has great potential. In the activated digital inventory, EA Sports has 22 different IP assets, with the highest activation value, totaling 9.6 million euros (about 69 million yuan).