ChinaZ.com (ChinaZ.com) August 9 news:Nowadays, many consumers choose to check the score and evaluation on Dianping when they choose shops. However, due to the existence of false evaluation, many people still step on the foot of the Lei, which makes people deeply hate the behavior of brushing good reviews.
A technology company in Shanghai has been fined 220,000 yuan by the city's Baoshan District Market Supervision Administration for helping other operators make false or misleading commercial advertisements, according to the Qichaa APP.
According to the punishment, since September 2020, the company has helped several companies in charge of its agency operation to improve their ranking and attention on Dianping online platforms by organizing "brushing" fake transactions, fabricating user reviews, fictitious clicks and collections, etc. The above-mentioned acts of the parties are in violation of the provisions of Paragraph 2 of Article 8 of the Anti-Unfair Competition Law of the People's Republic of China.
It is worth mentioning that Dianping sued the brushing company last year and was awarded 700,000 yuan. Shanghai Hantao Information Consulting Co., the operator of Dianping.com, is suing Jiangxi Qianluo Information Technology Co., Ltd. for seeking illegal profits by "brushing positive reviews."
The original told that the defendants' provision of "agent operation" services, such as the number of likes, collections, star rating of stores, and user praise on Dianping websites, amounted to helping other operators to carry out false or misleading commercial publicity, which constituted unfair competition.
Finally, regarding the amount of compensation, the court comprehensively considered the subjective malice of the defendant, the scale of the infringement, the defendant's self-admission of the transaction volume in its website and Baidu Post bar, and other factors, and decided to pay 700,000 yuan.