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What's happening to Netflix's gaming business: Just 1.7 million average daily users

via:凤凰网     time:2022/8/9 12:01:02     readed:155

Netflix officially launched its gaming business last year, allowing users to play their own games on mobile devices. But Netflix's gaming business doesn't seem to be selling as less than 1% of Netflix users play Netflix games on a daily basis.

According to APP analytics firm Apptopia, Netflix's mobile games have been downloaded 23.3 million times, with 1.7 million daily users. That may not seem like a lot, but of Netflix's 221 million subscribers, 1.7 million is a pittance -- not even 1%.

The competitive pressure on Netflix has been intense recently. Netflix lost 200,000 subscribers in the first quarter of this year, among other streaming services, and lost even more in the second quarter, when it lost 1m subscribers. This is the first time Netflix has lost subscribers in nearly a decade.

Back in November, Netflix's lineup was actually a little thin, with just six titles. After half a year of expansion, the number of games has increased to more than 10. Netflix plans to increase the number of games to about 50 by the end of the year, including some adaptations of popular Netflix movies and TV shows.

Netflix's approach to the gaming business is also a bit confusing. They've spent a lot of money acquiring game studios, and they're open to licensing IP to third-party studios, but so far Netflix's performance in games has left many feeling like they're still treading water. When people talk about Netflix, their games aren't usually the first thing that comes to mind.

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