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Kuaishou TOB business Yu Bing: Self -developed chips or mass production after the end of the year, the video must be turned into light industry

via:新浪科技     time:2022/8/11 20:01:27     readed:160

Sina Technology News On the evening of August 10th, Kuaishou released the video cloud brand StreamLake, which officially entered the B -end business field, and launched cloud smart video processing SOC chip SL200 and solutions facing live video on -demand applications.

In an interview with the media, Wang Zhongyuan, vice president of Yu Bing and Kuaishou Technology and the head of AI technology and main station technology, shared the thinking of Kuaishou in the business of TO B.

(图:StreamLake视频AI全景图)(Figure: streamlake video AI panorama)

Kuaishou self -developed chip or mass production after the end of the year

At this press conference, Kuaishou released the progress of self -developed chips. According to Yu Bing, Kuaishou focused on AI and audio and video business, and developed cloud intelligent video processing SOC chip SL200 and solutions that developed on -demand live broadcast applications. It has been successful and is undergoing online internal testing.

According to reports, the launch of this chip will help further improve the technical strength of the industry, help customers and enterprises use lower calculation costs and bring higher returns. At present, the chip is still in the small -scale testing stage, and it takes some time to mass production.

During the interview, Yu Bing said that the self -developed chip is mainly based on self -use. "It is also doing some preliminary discussions with industry customers. The demand for 8K upgrades, how to drop the 8K video code rate is a difficult problem. We do this chip for the compression of live broadcast and short video, which can save a lot of computing resources and bandwidth. "

Earlier, byte beating has also entered the field of self -developed chips. Its self -developed chip exploration mainly focuses on its own video recommendation business. Different from companies such as Ali, Baidu, Tencent, and other companies, they have "built cores", and the chip of byte beating and fast -handed is more around the video business. The self -developed chip of Internet manufacturers may bring longer value in the future.

Yu Bing said that the mass production of chips may be after the end of the year. "In terms of business scale, we hope to take a small step to run and gradually verify."

  The growth rate of the video cloud market is obvious. How can the fast hands be differentiated?

In recent years, thanks to the application of video in online education, live e -commerce and video conference office, video cloud applications have developed rapidly. A "Research Report on the 2022 China Video Cloud Service Industry" shows that in 2021, the overall market size of China's video cloud service reached 44.8 billion yuan, and the compound annual growth rate of the next three years went to 29.5%, which was obvious.

When it comes to industry competition, Wang Zhongyuan said that there are many manufacturers in the industry, and friends and merchants are also very good. But Kuaishou found that the existing video cloud scheme still cannot meet their needs. Many customers use the previous generation of video compression standards. In fact, there are technical obstacles in the middle and contradictions in business models.

He believes that in a lot of industries, the needs of customers in the transformation and upgrading of video or live broadcasting are still far from being satisfied. This is precisely the original intention of Kuaishou to decide to release the StreamLake brand -Kuaishou saw the video of video, and And the possibility of video technology innovation and business model innovation, "we think today is a very important time point."

It is reported that Streamlake, as an independent business department, is based on the infrastructure of the entire middle and backstage of Kuaishou. It sources technical capabilities. At the same time, it serves the main business of the main station platform, live broadcast, e -commerce, commercialization and overseas.

According to Wang Zhongyuan, Streamlake has two uniqueness: First, focusing on video AI, and polishing the whole process from the whole process from creation, understanding to distribution. Compared with other AI providers in the industry, there is a lot of fast hands. Data data, especially in the data scenario of the video; second, compared with other AI manufacturers, in addition to the server -side AI technology, there is also a mobile AI technology.

Wang Zhongyuan said that Kuaishou insists on two concepts in the to B business. One is long -term patience. To B is a very long period of required cycle, very firm confidence and strong patience with industry partners to do videoization Transformation and upgrading; the second is that it pays great attention to cost and efficiency, and profits, so it will not invest in the construction of infrastructure on a large scale.

For the form of the next generation of the Internet, there are still relatively uncertainty, but no matter what the carrier is, the bottom layer is inseparable from audio and video and AI technology. Chen Dingjia, the chief technical officer of Kuaishou, said, "We often think about the experience that Kuaishou has gained in the past, the technology that has been polished, and the precipitated solution. Experience, the technical ability that has been accumulated for many years is precipitated into a duplicated product system and service. "

He believes that videoization is empowering thousands of industries. The underlying infrastructure and technical team accumulated at the stage will provide strong support.

Yu Bing revealed that the long -term vision of Kuaishou to B business is that in the end, he hopes that the heavy industry of the video will be truly light industry with his partners. The industry is getting bigger and bigger. (Xuemei)

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