News on August 29, Beijing time, trademark application documents show that Apple may be applying for potential names for its highly anticipated mixed reality heading equipment, which belongs to this technology giant to launch part of the first new product category for many years.
Apple has submitted a trademark application for "Reality One", "Reality Pro" and "Reality Processor" in the United States, the European Union, Britain, Canada, Australia, New Zealand, New Zealand, Saudi Arabia, Costa Rica and Uruguay. Although Apple itself did not submit these documents, it followed the past model, including relying on the company's previous law firms to lock the brand.
Records obtained by foreign media show that these new trademarks are registered under a shell company named an immerseed health solutions LLC, which was established in February this year. The company itself is registered by Corporation Trust CO., another Corporation Trust CO., which is usually hoped to avoid discovery companies to submit documents. Apple's header system RealityOS's trademark application is also used by this company.
▲ & nbsp; Apple applies for trademarks for Reality One
If Apple is indeed a behind -the -scenes applicant of these trademarks, then "Reality One" and "Reality Pro" may be the selection of new products theory. The company may also register multiple names to prepare a series of equipment in the future. Apple usually refers to high -end products as "Pro", including iPhone 13 Pro, iPad Pro, and MacBook Pro. It also added "ONE" to the previous product, such as its Apple One subscription package.
These trademark applications have not been approved, and they cannot guarantee that Apple's future products will use these names. Apple is expected to release its first header device in 2023, facing the high -end market. This heading device is expected to combine virtual reality and augmented reality technology, which will make the company's leading VR equipment supplier Meta compete more intensely. The last time Apple launched a new hardware category was the Apple Watch 7 years ago.
Apple spokesman refused to comment on these documents.