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Tmall Supermarket: The proportion of private domain guidance accounts for more than 50%, and merchant service strategies are set to open and grow

via:新浪科技     time:2022/9/28 20:00:53     readed:84

Sina Technology News On the evening of September 28, Liu Yiman, general manager of Tmall Supermarket, determined at the Tmall Supermarket Double 11 Merchant Conference on the two core keywords of the service merchant strategy "Open" and "Growth": Tmall The overall opening of the supermarket means that the private domain traffic, users, and supply chain capabilities are fully opened to brand merchants, and links with merchants have also changed from a simple supply and marketing model in the past to a comprehensive business cooperative relationship.

According to Yiman, Tmall Supermarket is an ICON with an independent retail brand mentality in the Taobao APP. The proportion of Tmall Supermarket's private domain has more than 50%. In other words, more than 50%of users enter the self -operated live broadcast room through Tmall Supermarket Icon and Tmall Supermarket, not commodity search. This part of the cat's super -minded users contributed nearly 50%of GMV. Tmall supermarket consumers focus on the three core people, including the housewives' family, the family of the new mother, and the two -person world. It has the characteristics of high -quality, high repurchase, and high -line cities. Essence

In the past, these private domain positions were relatively vague for merchants. After opening, merchants can reach a series of digital operation methods such as brand pavilions, brand members, crowd assets, and marketing IPs. New growth momentum.

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