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Next year's iPhone15 models will be more "balanced" between the standard and Pro models, with Apple avoiding the Pro bias seen with the iPhone14 series, analysts at Nomura said in a memo to clients on Monday.
According to Nomura analysts, the high-end Pro model in the iPhone14 line accounts for between 65 percent and 70 percent of revenue, while the standard model is weak, resulting in a decline in overall shipments. In the upcoming iPhone15 model, Apple will further adjust the configuration and combination of these models to make them more balanced.
Analysts also said that Apple will further open the configuration gap between the standard and Pro models in the iPhone15 series, and hopes to push more consumers to upgrade to the iPhone15 and iPhone15Plus models.