Google executives say the company's reputation could be damaged if it moves too fast on artificial intelligence (AI) chat technology.

According to CNBC on Dec. 14, the popularity of AI chat robot ChatGPT has made Google employees worry about whether the company has "missed an opportunity." In response, Google AI director Jeff Dean (Jeff Dean) said that the company's products have similar capabilities, but providing misinformation puts the company at a much greater "reputational risk", so their pace is more conservative than small startups.

At a recent plenary meeting, Google employees began to worry about the company's competitive advantage in artificial intelligence. The main reason behind this is the popularity of ChatGPT, the AI chat robot, which was released to the public at the end of November and quickly became a sensational topic on Twitter.

Some Google employees are thinking about the company's position in the artificial intelligence chat robot competition. After all, Google's main business is web search and has always claimed to be an expert in the field of artificial intelligence. Google's artificial intelligence chat technology is called LaMDA, which is an acronym for conversation Application language Model (Language Model for Dialogue Applications).

Sandal Pichai, Google's parent company, and Dean, long-time head of Google's artificial intelligence division, responded that the company had similar capabilities, but if something went wrong, it would be so costly that people no longer trusted the answers Google provided.

"this does find everyone's needs, but it is also important to understand that there are some problems with these models." Dean said.

Pichai said at the meeting that Google has many plans for 2023, and he believes that "this is an area where we should act boldly and shoulder responsibility, so we need to strike a balance."

Dean told Google employees that so far, the company's technology has been mainly used internally. He stressed that the company faced more "reputational risks" and was "more conservative than small start-ups". "We definitely want to put these technologies into real products and turn them into something that highlights language models, rather than hiding behind them, which is where we've been using them so far," Dean said. However, it is very important for us to do this well. "

Dean told Google employees that so far, the company's technology has been mainly used internally. He stressed that the company faced more "reputational risks" and was "more conservative than small start-ups". "We definitely want to put these technologies into real products and turn them into something that highlights language models, rather than hiding behind them, which is where we've been using them so far," Dean said. However, it is very important for us to do this well. "

Pichai believes that 2023 will mark a "turning point" in the way AI is used in conversation and search. "We can develop and use new things dramatically," he said. "

Morgan Stanley recently published a report on this topic to study whether ChatGPT poses a threat to Google. Brian Nowak, chief analyst at the bank's Alphabet, wrote that the reason for being bearish on Google was that the language model could take more market share and "undermine Google's position as a portal for Internet users".

However, Nowak remains confident about Google's advantages, as the company continues to improve search. In addition, Google is "building similar natural language models, such as Lamda," he wrote. "over time, we expect them to gradually launch more products."

Employees have other concerns about Google search. Apart from the peak of the epidemic, the company is experiencing its slowest growth since 2013. Search-related revenue is up only 4% year-on-year, and overall advertising growth is slowing.

"I think it's a good question-I've read all the relevant articles." "We have made great progress, but people do take what we do for granted and must keep looking forward," Pichai said at an internal meeting. "

Prabhakar Raghavan, senior vice president of Google's knowledge and information department, also responded: "there is no denying that we must take steps to provide answers to users and model the questions they ask."

"the user experience is constantly evolving-they always ask us new questions." "We should take action to address these needs," Raghavan said.

"the user experience is constantly evolving-they always ask us new questions." "We should take action to address these needs," Raghavan said.