21st Century Economic report reporter Zhu Weijing reporting from Shanghai

Just received the shock from AI painting, ChatGPT has brought a new imagination to the entire game industry.

Embellish weekly newspaper, simulate dialogue, make simple games. With the help of this chatbot, the operation, art, planning and programming of the game industry seem to be expected to extricate themselves from the tedious and simple basic work.

Faced with the question posed by the 21st Century Economic report, "what possibilities will you bring to the game industry?"

Its answer is: "as a natural language generation model, ChatGPT can mainly help game developers create game text content more quickly, such as character conversations and task descriptions." In this way, game developers can pay more attention to the visual and audio effects of the game, thus improving the quality of the game. In addition, ChatGPT can also help game developers create a richer game world and simulate complex character relationships and emotions by learning large amounts of text data. In short, ChatGPT can bring many new possibilities to the game industry and improve the quality and richness of games. "

(pictured: ChatGPT's answer. )

When embracing imagination, there are also sober voices reminding the risks, especially in the highly regulated industry of gaming. The legal director of a game company in Shanghai told 21 reporters that the recent popular AI painting, ChatGPT and so on are all deep synthesis services.

As early as the beginning of this year, the State Cyber Information Office has solicited opinions on deep synthesis management. Recently, the State Internet Information Office, the Ministry of Industry and Information Technology and the Ministry of Public Security jointly released the official draft of the regulations on the Management of Deep Synthesis of Internet Information Services, introducing telecommunications authorities and public security departments into the supervision of deep synthesis technology.

The present attempt: focusing on the Theory of tools

"at present, the use of it is still in the stage of 'happy people'." Internal employees of a number of emerging tourism companies in Shanghai told the 21st Century Economic report.

For example, ask the chatbot to help set OKR indicators (Objectives and Key Results, goals and key results), polish a concise weekly report into a high-level document full of Internet "slang", or automatically generate a short composition touting partners.

Li Lei, a middle manager of a game company in Shanghai, believes that these attempts are equivalent to providing every game practitioner with a small secretary who follows the Chinese characters. After a slight deletion, the output can be used directly in some scenarios of daily management and foreign business. In addition, he believes that more importantly, ChatGPT will also bring new possibilities to key planners and programs.

For example, jobs with zero basic code capabilities, such as planning and operations, can also generate some simple Mini Game without the support of program experts. The most direct application is to input "use XX language to achieve Tetris, gluttonous Snake and other games". A little more advanced, bilibili up has used ChatGPT to give back the code to produce a Unity brick game.

In addition, the most likely landing scene is a word game. Zeng Xiangxin, a lawyer from the Hangzhou office of Shanghai Xieli Law firm, analyzed to 21 reporters that for low-precision but clearly directed content, ChatGPT provides non-fixed game texts, which may bring about a revolution in word games. "instead of letting players choose a template among several options, the game may use AI to deal with the real text entered by the player, which should provide a great sense of immersion compared to the traditional option model." He said.

Guo Chengjie, director of mutual entertainment at iResearch Consulting, also pointed out in an interview with the 21st Century Economic report that it needs to be clear that in the short term, the quality of ChatGPT is still difficult to reach the level of direct input into commercial copy, and the content needs manual screening and reprocessing in order to achieve higher quality requirements.

"but you can still use your imagination, and NPC (non-player character, non-player characters) in future games will be able to have more intelligent / flexible dialogue capabilities." He thinks this will give players more freedom and have more fun outside the main line of the game.

However, a game company that relies on a huge amount of text to grow up told 21 reporters that in fact, there is no internal worry about it. She believes that many players are interested in content-oriented games for stories and copywriting, and the text generated by ChatGPT can not meet the needs of users, nor can it replace the work of copywriting planning. & nbsp

Imagination of the Future: stepping into the era of AGI

In the process of being interviewed by 21 reporters, there seems to be a consensus in the game industry that at this stage, the understanding and application of ChatGPT still revolves around the tool theory, which can assist to complete the work and improve work efficiency, but can not directly replace each link and type of work.

Investor Yu Zhimin also mentioned a point in his contribution to the media "East-West Entertainment" that ChatGPT's performance today really opened the prelude to the AGI (General artificial Intelligence) era. Although it is still a long way from the final form of AGI, we can begin to unlock the silky experience of some subdivided scenes, including the game.

"practitioners in the game industry should not worry about unemployment, but should start to try some new things with ChatGPT now. There may be unexpected surprises." Li Lei believes that the greatest benefit of the emergence of new tools may be independent game developers. For example, it can polish the planning plan, provide dialogue and task description for the game, and even help create characters, and help them better understand the character characteristics by learning a large amount of character dialogue data. In addition, it can be combined with AI painting to provide art inspiration. With the help of AIGC, the independent game production team will be freed from the tedious basic work and focus on the core creation.

"practitioners in the game industry should not worry about unemployment, but should start to try some new things with ChatGPT now. There may be unexpected surprises." Li Lei believes that the greatest benefit of the emergence of new tools may be independent game developers. For example, it can polish the planning plan, provide dialogue and task description for the game, and even help create characters, and help them better understand the character characteristics by learning a large amount of character dialogue data. In addition, it can be combined with AI painting to provide art inspiration. With the help of AIGC, the independent game production team will be freed from the tedious basic work and focus on the core creation.

"in the future, based on the AI model, one is that the creation of the game is likely to be more programmatic, in addition to the core rules and economic systems, other parts can be generated more through AI." He further pointed out that players can also have more customized freedom in the game, based on AI to design their own scenarios.

AIGC tools like ChatGPT and Mid Journey can even make the illusory concept of meta-universe come true. According to his observation, the current heavy games often build a complete and closed virtual world, which can not communicate across games or connect the economic system.

"with the help of AIGC tools such as ChatGPT, will this closed form change in the future, and will it form a particularly large connected virtual world (games for which many game developers develop branches)? Or create more fully customized virtual games? At present, it is possible. " He fantasized about the future.

(author: Zhu Weijing Editor: Tsai Yue)