In November 2019, Tesla launched the company's first electric pickup truck, called Cybertruck. This futuristic sci-fi style pure electric pickup has attracted a lot of attention, receiving a total of 1.5 million orders by the end of last year. It's just that due to a variety of unexpected factors in the past three years, the model has not been carried out smoothly in mass production.
At the Q4 earnings meeting on January 25th local time, Musk confirmed that Cybertruck production would start sometime this summer, but full production would be delayed to 2024.
Production is always very slow, so I won't put too much money into production, says Mr Musk. The question is when to start mass production, that is, next year.
In an effort to reassure potential car owners, Musk revealed that the company had begun installing production equipment for Cybertruc assembly, including castings for the body of electric pick-up trucks, which will be mass-produced at its Gigafactory plant in Texas.
Cybertruck is seen by the outside world as the key to Tesla's future growth. Tesla stopped accepting Cybertruck orders outside North America in May last year. Mr Musk said at the time that Tesla's first Cybertruck orders exceeded the amount the company could have completed within three years after it started production.
Unlike the Cybertruck when it was launched three years ago, there are now a number of competing products of the same type of pure electric pickup, including Ford's Fmur150 Lightning,GMC Hummer EV,Rivian R1T and RAM 1500 EV and so on.
If Tesla cannot mass produce Cybertruck as soon as possible, he will be very passive in the pure electric pickup market in the future.
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