Earlier this week, Apple caused a lot of controversy when it was revealed that it blocked an email APP update that uses the ChatGPT function. The latest development came on Friday, local time, when the app was allowed to be updated after the developer guaranteed that the APP had content filtering capabilities.

The protagonist of the controversy is developer Blix Inc. Its email app BlueMail.

BlueMail's new artificial intelligence feature uses OpenAI's latest ChatGPT chat robot, and ChatGPT allows users to personify conversations with artificial intelligence and write advanced lengths on a variety of topics.

With the embedded ChatGPT function, BlueMail will be able to use the contents of previous e-mail and calendar events to help users write e-mail automatically.

With the embedded ChatGPT function, BlueMail will be able to use the contents of previous e-mail and calendar events to help users write e-mail automatically.

Apple's app review team asked the BlueMail to either raise the age limit for the APP to 17 and older, or add a content filter. The application was previously applicable to children aged 4 and above.

Blix argued that the BlueMail update itself included content filtering and suggested that Apple announce any new policy on the use of ChatGPT or other similar artificial intelligence systems in applications.

Blix Inc. Co-founder Ben Volach said bluntly when the media broke that Apple was unfairly targeting BlueMail, and that many other apps on Apple's App Store that claim to be standard ChatGPT features have no age limit.

In the end, the farce seems to be ending with Apple's concession. BlueMail's update was eventually approved without making any changes, only ensuring that it had content filtering capabilities.

Will Apple really limit the function of AIGC?

It is clear that the farce around BlueMail updates is over for the time being, but Apple's search for an age limit to help constrain the attitude of artificial intelligence based on language models to generate content still suggests that the tech giant is keeping a close eye on the new technology and the risks it brings.

Compared with the blocked update on Apple's App Store, BlueMail was able to update its Android app in the Google Play App Store without requiring any age limit or further content filtering.

Some industry insiders said that despite the friction with Apple before Blix, the BlueMail update incident may indeed reflect that Apple App Store is more stringent in the review of large-scale artificial intelligence generated content (AIGC).

Apple has said that if an app may display content that infringes intellectual property rights, or amounts to cyber bullying, then the app must have a way to filter the content. and establish a channel for users to report the content. Apple's content censorship rules were largely at the heart of the company's conflict with Musk's Twitter at the end of last year.

Currently, there is no formal policy on artificial intelligence or chatbots in Apple's App Store review guide, which outlines what Apple allows on the App Store. Apple has an app review department where employees load and use all apps and updates before approving them.

Currently, there is no formal policy on artificial intelligence or chatbots in Apple's App Store review guide, which outlines what Apple allows on the App Store. Apple has an app review department where employees load and use all apps and updates before approving them.