AMD and NVIDIA's new generation of graphics cards have been on the market for a little over half a year, and the performance results of both sides have been divided. The RTX 4090 performance is strong and invincible, while AMD's flagship RX 7900 XTX is 5000 cheaper, but the performance gap is not small.

Considering the various performance enhancements previously reported for the RDNA3 architecture, many of us are disappointed by the current situation. The previous RX 6900 series was even comparable to the RTX 3090, but the RX 7900 series lags far behind, especially the RT optical chase performance.

Why did this happen? Rick Bergman and Wang Qishang, two AMD vice presidents, explained their intentions in an interview with ITMedia.

Rick Bergman said that AMD is fully capable of making a graphics card based on the RDNA3 architecture to compete with the RTX 4090,But that wasn't their strategy with the RX 7000 series, because the resulting graphics card would have a 600W TDP and cost $1,600, which wouldn't be acceptable to gamers.

The current RX 7900 series graphics card with the RDNA3 is priced at $999, which is considered the upper end of the price range for the average gamer.

In addition to power consumption and performance considerations, Bergman also mentioned that their development strategy had to take into account the basic situation that gamers would use, the ability to use conventional power supplies (referring to the 16-pin power port used by the RTX 4090), the ability to use conventional chassis cooling (the RTX 4090 is bulky), And you don't need a dramatic case (still for the RTX 4090 radiator).

As for AMD's concerns, Wang added that AMD is fully capable of developing high-performance Gpus, such as the Instnct MI200/250X series for data centers with the world's best FP32 performance, but such Gpus are not suitable for the consumer level.

Mr. Wang said that AMD had not developed $1,600 GPU graphics cards in recent years,Instead, focus on planning Gpus for the $1000 level, balancing performance with cost.