A few days ago, Porsche released its 2022 results, which showed that Porsche's operating revenue in 2022 was 37.6 billion euros, an increase of 13.6 percent over the same period last year.Realized sales profit of 6.8 billion euros (about 49.9 billion yuan), an increase of 27.4% over the same period last yearThe rate of return on sales increased by 2 percentage points year-on-year to 18%.
From a regional perspective, Porsche's sales revenue in China in 2022 was 9.013 billion euros, an increase of 27.72 percent from 7.057 billion euros in 2021. Sales in North America, Europe except Germany, other regions and Germany were 7.049 billion euros, 6.507 billion euros, 3.92 billion euros and 3.828 billion euros respectively.
In terms of sales, Porsche delivered 309884 vehicles worldwide in 2022, up 2.6 per cent from a year earlier. Among the models, the Cayenne is the most popular model of Porsche, delivering 95604 new cars worldwide in 2022, followed by the Macan with 86724 deliveries.
In terms of sales, Porsche delivered 309884 vehicles worldwide in 2022, up 2.6 per cent from a year earlier. Among the models, the Cayenne is the most popular model of Porsche, delivering 95604 new cars worldwide in 2022, followed by the Macan with 86724 deliveries.
In the Chinese market, Porsche has become the world's largest single market for eight consecutive years.The total delivery volume in the Chinese market in 2022 is 93286 vehicles. However, the Chinese market is also the only secondary market for Porsche to decline, down 2.5% from a year earlier.
The reason for the decline is that in addition to the objective changes in the international situation, the new forces of Chinese car-making and traditional manufacturers have rapidly hit high-end brands in the field of new energy, and may also divert some Porsche customers.
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