Coffee has become a new market for many beverage manufacturers, so Starbucks is facing great competition in China.

Starbucks' revenue in China was $621.7 million in the first quarter, down 31 per cent from a year earlier, according to the results. In addition, Starbucks' same-store sales in China fell 42% in December 2022, affected by a combination of adverse factors such as store closures, business hours adjustment, unstable operating environment and declining passenger traffic.

The biggest impact is Ruixing's challenge, and at the end of January this year, Luckin Coffee expanded the scope of partner recruitment to 15 provinces and 80 cities. & ldquo; We are confident to complete Lucky's first & lsquo; Wandian goal & rsquo; by 2023. & Guo Jinyi, Chairman and CEO of rdquo; Luckin Coffee.

As a non-necessity, coffee has become the object of many people's spending cuts. After continuous price increases, the price of a lot of Starbucks coffee is more than 30 yuan per cup. If a heavy coffee lover drinks a cup of coffee every day, the annual coffee consumption expenditure is about 11000 yuan at the price of 30 yuan, which is not a small sum for many people.

As a non-necessity, coffee has become the object of many people's spending cuts. After continuous price increases, the price of a lot of Starbucks coffee is more than 30 yuan per cup. If a heavy coffee lover drinks a cup of coffee every day, the annual coffee consumption expenditure is about 11000 yuan at the price of 30 yuan, which is not a small sum for many people.

In response to the increasingly fierce competition, Starbucks has released its China Strategic Vision 2025, which plans to open 3000 new stores by 2025, covering 300 cities in China. The layout of 300 cities means that a large number of Starbucks will be opened to third-and fourth-tier cities in the future.

In addition to entering the sinking market, Starbucks is also experimenting with takeout. For a long time, Starbucks is proud of the concept of the third space, turning coffee stores into an important brand image of Starbucks, attracting consumers to come to stores for business and leisure.

However, as Starbucks coffee stores become less and less attractive, Starbucks has to expand the scope of the third space, no longer store consumption as the only option, but take the initiative to deliver coffee to consumers.

However, as Starbucks coffee stores become less and less attractive, Starbucks has to expand the scope of the third space, no longer store consumption as the only option, but take the initiative to deliver coffee to consumers.

But I don't know how long the young people in the county can keep the freshness of a cup of coffee worth more than 30 yuan. If Starbucks' higher and higher prices are not adjusted, it may still be difficult to win back lost consumers.