How to make creators willing to produce high-quality original content on the platform? In addition to better marketing resources, increasing revenue from high-quality content is also critical.
In tonight's 2023 wechat Open Class PRO,The official wechat has announced that it will bring a number of support programs for creators to help more creators gain income.
To be specific,Wechat will set up a paid content zone, where creators can set their original videos to pay for viewing and obtain corresponding revenue.
In addition, advertising content in video comment sections and other areas will also be shared among creators, further increasing their income from producing high-quality content.
In addition to intuitive income support,The wechat video account will also provide creators with original content protection, complete work promotion and distribution process and other servicesTo ensure the rights and interests of creators and to bring high quality content to more users.
In fact, as recently as 2022,Livestream sales of wechat video accounts increased by 800%, and the cumulative number of writers with income increased by 2.64 times compared with 2021.
All these prove wechat's current strategic preference for video number, as well as its determination to improve the treatment of creators and support creators to produce high-quality original content.