Fast technology May 27 news, recently, a number of market research institutions report shows that,The global mobile phone market saw a sharp decline in shipments in the first quarter of 2023, with some well-known brands seeing double-digit declines year-on-year.
Notably, younger consumers, on whom high hopes were pinned, are also not replacing their phones as often. The hashtag # Why don't young people replace their mobile phones # # Is the poor sales of mobile phones because they are expensive # has sparked heated discussions.
Judging by the media vote,The availability of mobile phones and the high price/low cost of new phones are the two core factors preventing young people from switching.
Some consumers said, "I don t want to bother with a lot of data such as photos stored in the phone." Other consumers said that there is a need to change the phone, but want to wait for new products, the function of the mobile phone is not attractive to them.
Another user said,"With that extra money, I would rather go to travel and eat barbecue. Now the phone is good, enough to take pictures." It's like taking a bus to a bar, and all you're talking about is, "Save your money."。
Of course, many users have just one word: "poor."
In the first quarter of 2023, 65.4 million smartphones were shipped in China, down 11.8 per cent year on year, according to IDC. In fact, since the first quarter of 2022, the number has plummeted year-on-year for five consecutive quarters.
In terms of TOP5 brands, OPPO, Apple, vivo, Honor and Xiaomi all suffered year-on-year declines without exception.
IDC says,Lackluster consumer confidence will continue to limit demand for smartphones, while affluent consumers shift spending to areas such as leisure and services。
In addition, greater memory and storage also extend the replacement cycle to some extent.