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In the face of Intel 12/13 generation core pressure: AMD urgent wisdom

via:芯智讯     time:2023/6/8 23:02:38     readed:187

June 8 news, according to foreign media reports, since Intel launched the hybrid architecture design of the Alder Lake series of processors, it has temporarily stabilized the decline in the consumer market, which in turn has caused pressure on rival AMD.

Therefore, although AMD released the Ryzen 7000 series CPU using the Zen 4 architecture in 2022, it was limited by price and other factors, and the initial results were not satisfactory.

After entering 2023, and then introducing models with 3D vertical cache (3D V-Cache) technology, AMD's sales began to gradually recover vitality.

The report pointed out that AMD began a series of CPU supply adjustment actions in the second quarter of 2023, while adjusting the price of some Ryzen 7000 series cpus to be more cost-effective, and increasing the supply of low-end models.

Under the parallel development of these various measures, the layout of AMD in the high, medium and low market segments has been gradually adjusted at this stage.

After completing these adjustments, sales improved due to AMD's price adjustments for mid - and high-end cpus. Also, the supply of entry-level cpus has increased quite a bit.

The current situation compared to the same period in 2022, the supply has become more abundant and more reasonable, which has led AMD to recommend channels to strengthen the platform's product sales. So, if dealers work hard enough, AMD is expected to have a good sales effect in 2023 and get more revenue.

In addition, the report also stressed that CPU adjustment for AMD can get more benefits is only one hand, more players hope that the AM5 platform of the motherboard in terms of price can be more affordable, especially for the mainstream B650 motherboard.

Thus, although AMD announced the A620 chipset in 2023, it further reduced the cost of building the new platform. However, the limited expansion ability can not fully meet the needs of some players, and there are not many choices in the market, the relevant pricing and sales strategy is expected to be adjusted in the future.

面对Intel 12/13代酷睿压力山大:AMD急中生智

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