The rhythm of the king is up.
On September 25, Huawei released two new models in the autumn full-scene new product launch conference of "no new car" - the Wisdom S7, which was listed in November, and the heavy model Ask M9, which was listed in December.
Coupled with the new M7, which is currently in a hot state, Huawei's new car rhythm in the second half of the year is completely topped up.
Although the press conference is only a preview of the new car, the PPT is only a few pages, but the scene is hot. Huawei managing director, Terminal BG CEO Yu Chengdong for the positioning of the two models is also full of confidence, wisdom S7 claims to exceed the Model S in various specifications; The M9 is billed as "the best SUV under 10 million yuan."
Netizens joked that the "Hua Linan" of the world was coming.
Photo Source: Product driving photo
Smart S7 is the first car model under Huawei's smart car selection business, positioned as a large-space smart coupe and jointly built with Chery. More importantly, in addition to carrying the Hongmeng cabin, this model will also be equipped with Huawei ADS 2.0 advanced intelligent driving system.
After cooperating with Celith to create the Ask World brand, the Wisdom world is a new product jointly created by Huawei's smart car business and Chery. The parallel launch of dual brands helps Huawei's intelligent car selection business better control the rhythm of products.
After the launch of the new M7, Huawei also unveiled the M9.
This model is currently hotly debated, and it is reported that there will be two versions of extended range and pure electric, positioning panoramic wisdom flagship SUV.
Yu Chengdong is quite confident about this model, he said at the press conference, "The M9 is not only the best SUV within 10 million, but also the strongest SUV you can see on the road, ahead of the closest product to us, a whole generation!"
Photo Source: Product driving photo
Yu Chengdong said that the lead lies in its platform advancement, intelligent capabilities and the content of science and technology, "all aspects have been far ahead."
Of course, the greater confidence is also that the recent increase in orders after the new M7 market. Yu Chengdong also announced at the press conference that since the release of the new M7, the average daily order has reached 1,500 +, and the current large order has exceeded 20,000 units.
According to the understanding of the product, after the new M7 was officially launched on September 12, the sales volume rose all the way, and the sales volume continued to rise behind the excellent product force after the upgrade of the new M7.
In addition, due to the new M7 readjusted the product positioning range, and the new M7 accelerated the pace of listing into the store, and also allowed the terminal order volume of this model to continue to grow, the new M7 is returning to the mainstream market track.
Some relevant channels said that at present, the number of Huawei channels into the store recently increased by 600%, and the conversion rate was three times higher than before. Among them, many users will directly ask the M7 and ideal L7 to make a comparison, ideal in the first-line sales training, but also adjusted the relevant words and ask the comparison.
Photo Source: Product driving photo
Since suffering market setbacks in the first half of this year, the world has regained momentum in the pace of new model launches. The announcement of the new car information, coupled with the continued action in the following two months, also makes the industry quite interested in the feeling of unfinished business.
Ask the world M9 will also bring what Huawei king fried technology is actually concerned. The concern is that since the beginning of the new M7, Huawei and Celis have joined forces, not only to upgrade the manufacturing process, improve the sales strategy, but also to carry out a substantial cost reduction action. The world is also adjusting its own pace, and on the basis of these adjustments, it is not ruled out that the market competitiveness of the world M9 will rise to a new level.
In the view of many people, the M9 is a product directly involved in the definition of Huawei in the later period, so the industry is also quite looking forward to the definition and experience of product functions.
Huawei to the large SUV force, in the various brands are trying to launch flagship models at the moment, Huawei's heavy punch will fall on who? We'll wait and see.
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